Organisational Culture a Formidable Enabler of Success

Authored by: Yash Mahadik, Mallika Galani and Sameer Kumar Agrawal


Organization culture is a formidable enabler of innovation, change and success in most organisations. Over the years culture has become a great coffee table discussion among leaders across industries. It’s formidable because its a sustainable competitive advantage that cannot be easily copied by competitors. Today culture as competitive advantage is helping companies attract and retain talent, drive innovation, remain cost competitive, etc. Last week, I was involved in one such HR leadership forum discussion organized by SpencerStuart. The discussion centered around ‘Harnessing the power of organizational culture’. It was my privilege and honor to chair the forum consisting of large company CHROs and other HR Leaders representing a diverse mix of organizations. SpencerStuart have a well articulated culture alignment framework of their own. It’s based on research and they have been validating it with many organisations as they consult with them. At the beginning of the session, Sahiba Singh from SpencerStuart explained the framework and model in detail. The details of the framework can be accessed via this link: Org Culture SpencerStuart

“Culture can become a ‘secret weapon’ that makes extraordinary things happen.”  – Jon Katzenbach, Booz&Co

In our collective and diverse experience, we observed that, culture is experienced and felt even in the absence of a well-articulated manifesto. Employees can clearly sense and feel the elements of their organisational culture, elements such as; how ethical and value based is the leadership in their organisation, what are they genuinely valued for, are their ideas welcomed, are their capabilities and contributions reflected fairly in their career growth and learning opportunities, etc, etc. Tone at the top and behaviour exhibited by senior leaders on a day to day basis especially during the crucial moments within an organisation shapes the culture. Little can a company achieve with a politically correct and well articulated statement hanging on the wall without the Leaders behaviour and attitude backing it up. So how does an organization create a culture that affirms the aspirations of its individual members while also inspiring the collective to add significant value towards the business?

Rohit Thakur, Head Human Resource, Accenture India, whilst sharing his perspective, said that, ‘the responsibility for setting the tone – the culture – rests with the leader of the organization’. We have often witnessed change in leadership manifesting a change in culture. Hence it’s imperative for a company or a team to be led by someone who places high importance on performance and results, acts with integrity and expects others to do the same. These leadership qualities engender a highly spirited organization and magic happens when leaders create the conditions for employees to contribute meaningfully. One of the key examples of this is the humility and integrity being the key cultural element at Sun Pharma and in this case it cascades from these traits being exhibited by the promoter and founder of the organization.

Rohit Kumar, HR Head Kelloggs India added to this by saying that culture at times is not organizational, rather its more functional or business unit led and this can be attributed to the unique leadership style existing in these silos.

Leena Wakankar, HR Leader, ASK Group, brought in a different flavour to the discussion by talking about ‘Aha Moments!!’ She referred to a popular quote “Every leader has his or her leadership moments and every organization has its culture moments”.During an organizations life cycle there come a few occasions when its fundamentals are tested and existential questions asked, and in such situations, only the organizations who are able to hold on to their basic cultural elements stand strong. 

Mona Hakeem, Head HR Emerging Markets and Talent Acquisition COE at Sun Pharma (Ex-GE employee), shared her perspective on a very interesting fact about the three most influential group cultures in the US, which are supposed to be that of the US Army, Kindergarden and GE. That’s GE’s proud culture moment right there! GE is well known for creating and sustaining a culture of performance, which in turn develops and provides top-notch world class leaders for GE and other industries. It’s well known how this culture emanates from their CEO and top leaders.

Organisational culture building endeavour becomes challenging at every life cycle stage of a company, such as, during the start up phase, during the scale up phase or during its perpetuity. However the biggest challenge is posed when two companies are merging as a result of an merger or acquisition. Assimilating two distinct organisational cultures is more complex as compared to building and nurturing one culture. During most post-merger phases, the harder aspects related to business and financial systems such as; portfolio & footprint rationalization/integration, financial system integration usually get addressed right at the onset and with relative smoothness as compared to some of the softer aspects related to people and culture. Our experience and research suggests that companies are able to create more value by integrating the harder aspects and the softer aspects with equal attention and urgency. 

We are very proud about how we are successfully integrating yet evolving the cultural aspects of two giant organizations – SunPharma and Ranbaxy by understanding and retaining the DNA and strengths of both the organizations. We (the authors of this blog) conducted a test exercise of deploying the culture model of SpencerStuart to run a diagnostic to understand the cultural orientation of the two legacy organizations (SunPharma & Ranbaxy) and to chart out the cultural needs and parameters of the unified entity (SunPharma). We have been able to identify three focal pillars on which we build the culture of our company. One of them being the relentless drive and focus on results. Second critical parameter is caring for one and all, be it our own employees or our patients and partners. Thirdly we shall continue to focus on holistic learning and development to ensure that we stay competent and grow stronger with every passing day.

R. Mahalakshmi, Head Director Human Resources, India, Mondelez added to this by sharing her experiences of being a part of two very interesting mergers, first one being that of Ernst & Young and Anderson wherein the two firms varied a lot in their consulting approach, clientele and employee base and the second that of Cadbury and Kraft and now Mondelez where in there has been a key shift from a definitive focus on being a caring organization to one being extremely focussed on results. 

Nathan S V, Chief Human Resources Officer, Deloitte India, also shared his valuable perspectives and gave a very good example of Deloitte. Deloitte is globally composed of 70+ different entities and the way they have managed to amalgamate the cultural aspects of each of these and yet maintain a distinctive Deloitte way of doing things. The way they go about doing this is by focusing on investing in learning. Learning for Deloitte is a major culture building anchor. How leaders as teachers focus on creating a learning culture and example of the Deloitte University and its role in building a organisational culture were terrific examples.

There is much discussion happening on the importance of building, renewing and evolving organisational culture and its direct correlation to business results. There is now a growing realization that culture is one of the biggest differentiators between organizations and almost as critical for attracting and retaining the right talent as their products or services are for winning customers. The question that we pose to our readers is, ‘how and when will we be able to understand the science and art behind organisational culture and make it a part of our strategic HR agenda and more importantly a business priority?”

In conclusion, we say that, “Free food, getting pets to work, casual dressing, working from home etc are often seen by many as important symbols of an organisations culture and its attractiveness. In our opinion its the icing and not the cake. The culture cake consists of solid fundamentals such as ethical and value based leadership, transparency and fairness, equal oppurtunities, socially responsible thinking/values/behaviors, environmentally sustainable actions and above all respect for human beings without discrimination. Once the cake is baked nice and solid the icing will make it even more attractive.”


“If you get the culture right, most of the other stuff will just take care of itself.” – Tony Hsieh, CEO of Zappos.com

What’s going on in the windmills of your mind?

Windmills

In the windmills of your mind…. this iconic song from the Thomas Crown Affair movie (1968, Steve McQueen & Faye Dunaway) was originally sung by Noel Harrison. As often found common with other rare melodies, this one has a touch of Mozart (The opening is borrowed from his work) is composed by legendary French music composer Michel Legrand, English lyrics by Alan Bergman and Marilyn Bergman. In the re-make of the movie (1999, Pierce Brosnan and Rene Russo) it is sung by Sting. This song has been on the playlist of almost every well-known chamber, symphony or philharmonic Orchestra. Other celebrity singers such as Barbara Streisand, Tina Arena, All Angels, Eva Mendes, Neil Diamond, Petula Clark, etc, have sung and recorded this song in various versions and languages (Lyrics and tune remain the same). It’s an epic!!!

When I like a song and if it stays on my playlist for years, it’s often coz of its terrific composition and seamless blending of superb lyrics, music, vocals, tune, harmony and the overall rhythm of that melody!! And this one has it all. In the movie the song is playing in the background and shows how the protagonist is dealing with his own thoughts and emotions, Thomas Crown is a rich and accomplished person who is seemingly bored with his life and for thrills sake he plans and executes heists and does it in style and challenges himself in order to challenge others who are in the pursuit of catching him. A smart mind leaning towards or flirting with the dark side and yet isn’t dark!!  One thing you wished is, if you found out and knew what and how other people think, especially the ones with whom you have little or no communication. Having communication with a person isn’t a guarantee to accurately know how he or she thinks!!!

This song is very poetic and allows us to interpret it – in our own unique way. This song is a classic depiction of how a human mind deals with its own motivations and temptations. Motivation and Temptation are two things (and not just words) that most people need to be aware of and deal carefully with. Motivation is generally understood as “the basic reasons that drive our acts and behaviors”, whilst Temptation is generally understood as “Inclination towards a sin”. The core meaning of both is very close if not similar.

One cannot, at least yet explain how the human mind works. There has been massive scientific research and now there is a reasonable understanding about the human mind but they are merely suggestions and there isn’t yet any conclusive explanation or finding. Hence as they say, Human mind is a very complex organ and as David Rock says, every brain thinks like a map yet it thinks very differently. Many are or have tried to study and interpret the human mind by observing and understanding human behavior and feelings and then they extrapolate or correlate those to how they must emanate from a thinking process of an organ know as mind (brain). Of course what seems to be clearly established is that, the way you think affects the way you feel and the way you feel affects the way you act and behave. The Think – Feel – Act & Behave chain of links and process.

I like the work done and presented by Stephen Covey, in which he clearly explains the way you can change and influence your and others behavior by influencing their thinking. If you want to change a behavior or a habit then change the way you think and the behavior will in-itself change.

What’s goes on in the windmills of the mind of senior leaders and employees of a corporation or an organization can impact the culture, performance, value system, existence and perpetuity of that organization. Yet we are so focused on assessing, evaluating, rewarding behaviours and the results (which we term as How and What of Performance Management). In fact the fountain head of How (Behavior) and What (Results) is the mind. Thinking is what happens in the windmills of the mind of every person. Organizations that focus, work and believe in shaping the thinking of the employees via using cognitive learning techniques are likely to prosper as opposed to others.

So, listen, feel and know what’s happening in the windmills of your mind… and live and enjoy the song and music of life.

A song that beats the “Windmills of your mind…” the one for me is, “Tusi Na Cosa Grande Pa Me…” have you heard it, if not, do listen to it 🙂

Image Above is Courtesy: A Pic of the Video Clip on YouTube by Petula Clark – Windmills of Your Mind

Can Culture Eat Strategy for Breakfast?

I came across this statement which said, “Culture eats strategy for breakfast”. It resonated with me and I thought of writing a blog post based on my experience and learning’s on how organization’s go about identifying, building, measuring and communicating their culture.

We have learnt a lot about strategy and there is a lot of experience, academic research and content around it. However, in relative comparison to strategy, culture as a subject needs to be understood a lot better. From my experience and learning, I would suggest that “Culture is an Organizational Capability” There are four big buckets of organizational capabilities and most organizations have traditionally focused on the three big buckets; “People”, “Processes” and “Technology” the fourth bucket “Culture” is probably yet not focused upon much. Most progressive organizations and their capability building models that I have seen (whilst working for some top companies and of other benchmark companies practices) have figured out well how to identify, build and measure capabilities in the first three buckets and not so much yet in the “Culture” bucket.

To begin with it helps tremendously if you first agree within your organization that next to People, Processes and Technology the fourth bucket of Capabilities is “Culture” Once you agree then your capability building framework will require you to look at “Culture Building” in a holistic manner. Some may argue and say that “Culture” is a sub-bucket of “People”, as people are the ones who construct, live, represent and communicate an organization’s culture. It’s not an invalid argument, but from my perspective culture goes beyond just people (Behaviors and Style), for example it involves the ways of working, physical environment and design of the workplace, social mechanisms and rituals of an organization, stories that are discussed etc. Hence it may be immensely helpful to look at “Culture” as something beyond just people capabilities (knowledge, skills, competencies, behaviors and attitudes).

Culture is a modern history concept based on a term first used in classical antiquity by the Roman orator Cicero “cultura animi” (cultivation of the soul).

However, one of the many definitions of organizational culture is the behavior of humans who are part of an organization and the meanings that the people attach to their actions. Culture includes the organization values, visions, norms, working language, systems, symbols, beliefs and habits. It is also the pattern of such collective behaviors and assumptions that are taught to new organizational members as a way of perceiving, and even thinking and feeling. Organizational culture affects the way people and groups interact with each other, with clients, and with stakeholders. And now you can see the rationale why some argue that Culture is all about just people. http://en.wikipedia.org/wiki/Organizational_culture

Anyway my perspective is a bit different, but it strongly builds on this traditional definition.

How to go about building a strong organization culture, which, despite the sustained uncertainty of the economic and social environment and the ever changing strategy – can become a major pillar of strength. My 10 recommended practical steps for leaders and organisations are as follows: 

1)    The first step should be to assess and identify what your current organizational culture is. It takes finding out what your culture is and how you culture is perceived by internal (employees) external people (customers, talent, investors etc). There are various tools and methodologies that are there to identify your culture. One of the most powerful techniques is facilitated focus group discussions, which are similar to identifying the brand identity of the company. Also you need to asses if your culture is something that’s kept in mind by people when designing strategies, processes, systems, workplaces, policies etc

2)    Ensure that there is a clear articulation and shared understanding of the organizations vision, mission and values. Then compare the “Current Culture” and clearly articulate the “Required Culture” for achieving your vision and living the values. Do a proper gap analysis and planning of “FROM” – “TO” This is most effectively done via the process of LSIP – Large Scale Interaction Process. If this is done in isolation and only at the top of the organisation or just by the HR function it well could be a false start.

3)    Avoid evolving complicated culture building frameworks, keep things simple, build on and align to existing capability building framework of the company, with clear alignment to the vision, mission and values of the company. Having a clear plan of initiatives and activities to build culture is more important than having just frameworks and models. Ensure the the main components of the culture you are building are well integrated into each and every strategy, process, system, practice, policy design of your company.

4)    Integrate culture building strongly with the company’s existing learning practice and function, design and detail initiatives and activities (learning offerings, coaching, mentoring etc) and make them leader led. Avoid too much of classroom and e-learning offerings around culture building – leverage the 70-20-10 learning principle. Don’t make culture building a separate and an isolated activity.

5)    Whilst designing and activating culture building interventions, don’t focus only on soft part – people and their behaviors and styles. Focus also on designing and changing the hard part – workplace design, policies, social mechanism’s (meetings and its structure, rewards and recognition platforms, etc), hierarchy (Org structure and its levels), rituals (how is success celebrated, how is news communicated, etc).

6)    Make Leaders lead the culture building, but make everyone responsible and accountable for it and celebrate reward and recognize success stories and role models. Don’t make the mistake of making just HR responsible for Culture building, its every leader’s responsibility. HR should facilitate the process.

7)    Have a clear measurement methodology, process, tools and techniques for knowing and understanding how progress is being made and what needs to be further improved. Custom designed surveys and NPS (Net Promoter Score) are two powerful methodologies.

8)    If your organization culture is your strength and a differentiator, then make sure you have a good communication plan (internal and external) to further strengthen and build on your employer branding.

9)    Use your culture building plan to profile, attract and develop talent which will help you strengthen and build the riht culture. Dovetailing your culture building plan with the talent assessment, development and acquisition strategy of the company is very important.

10) Last but not the least, culture building needs investing of some money and lots of leadership commitment and their personal time. Without this investment you will achieve little.

In my opinion and perspective, if you get the above 10 steps right, you will be able to create a culture in your organization, which will eat your competitors strategy for breakfast!!

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Here is some content that, I have aggregated from my favorite HBR Blogs on Culture, I have learnt a lot from reading them and critiquing them in my own mind. Hope you enjoy reading them too:

Michael Watkins on “What Is Organizational Culture? And Why Should We Care?” suggests that, If you want to provoke a vigorous debate, start a conversation on organizational culture. While there is universal agreement that (1) it exists, and (2) that it plays a crucial role in shaping behavior in organizations, there is little consensus on what organizational culture actually is, never mind how it influences behavior and whether it is something leaders can change…. read on http://blogs.hbr.org/2013/05/what-is-organizational-culture/

John Coleman on “Six Components of a Great Corporate Culture” suggests that, what makes a culture? Each culture is unique and myriad factors go into creating one, but I’ve observed at least six common components of great cultures. Isolating those elements can be the first step to building a differentiated culture and a lasting organization….  read on http://blogs.hbr.org/2013/05/six-components-of-culture/

Carolyn Dewar and Scott Keller on “Three Steps to a High-Performance Culture” suggest that, senior executives tend to think about corporate culture as a topic that’s hard to measure and hard to change. As a result, many choose not to invest in it despite all the evidence that, when skillfully managed, culture can be a powerful and enduring source of competitive advantage…. read on http://blogs.hbr.org/2012/01/three-steps-to-a-high-performa/

Deidre H. Campbell on “What Great Companies Know About Culture” suggests that, even in this unprecedented business environment, great leaders know they should invest in their people. Those companies who are committed to a strong workplace culture tend to perform well, and now they are featured prominently in a new ranking recently released by Great Place to Work Institute. Among the top performers on the 2011 World’s Best Multinational Companies list are culturally-strong technology companies such as Microsoft, NetApp, SAS, and Google….read on http://blogs.hbr.org/2011/12/what-great-companies-know-abou/

Amy C. Edmondson on The Three Pillars of a Teaming Culture” suggests that, today’s leaders must build a culture where teaming is expected and begins to feel natural, and this starts with helping everyone to become curious, passionate, and empathic. She says, building the right culture in an era of fast-paced teaming, when people work on a shifting mix of projects with a shifting mix of partners, might sound challenging – if not impossible. But, in my experience, in the most innovative companies, teaming is the culture….read on http://t.co/5wkbbaou2G

Jason Sylva on “The Culture Cycle” James L. Heskett‘s book The Culture Cycle describes how an effective culture can account for up to half of the differential in performance between organizations in the same business. Heskett discusses how to calculate the economic value of culture through the “Four Rs” of referrals, retention, returns to labor, and relationships with customers… read on http://blogs.hbr.org/2012/06/culture-cycle-the-unseen-force/

Leading in times of turbulent change: @debjani_ghosh_ MD – SMG, Intel SA on #PhilipsHRtalks

Video

http://t.co/giLQTjrJ77

#PhilipsHRtalks is a unique and innovative open source learning platform created by Philips India HR Team. Renowned and accomplished thought leaders are invited on this platform to share their ideas and knowledge and video recordings on their talk is posted on YouTube on the Philips India Channel.

Debjani Ghosh @debjani_ghosh_ was invited to speak on this platform and her pearls of wisdom are encapsulated in this video. Thank you Debjani!!